my writing

improves the user experience

view samples of my work

My work helps solve business problems. My experience spans many industries and niche markets. Here are some brands and companies that I have worked for. To view samples of my work, scroll down.



streamlining investor relations

Fundrbird is a financial start-up. Their platform helps private equity and venture capital funds streamline their investor relation processes. I wrote their website and a series of system generated emails. My copy describes the benefits of Fundrbird, how the platform works and how to use it.



selling software online

AG5 Skills helps organizations schedule, track and report on their employees’ safety skills. My challenges: improve the user experience, help bring a local product to an international audience and tell a clear sales story, Deliverables: script voice-over, website copy, product names, improve the information flow in the back-end.


launching a sports watch in the us

The TomTom Sports Watch helps athletes achieve their fitness goals. I wrote several pages for the US product launch.  My copy was translated into 14 languages.


improving research productivity

Elsevier’s SciVal is a big data application, which helps universities improve their research productivity. My challenge: structure information so first time users can immediately find their way. Tasks included: define writing style, design the information architecture and create over 80 pages of content.


improving the customer journey

To help NXP connect with potential customers, I improved their messaging and tone of voice.  My work included writing and designing a sign-up form, pop-up banners, a newsletter template and the myNXP environment.


a plea to world leaders

As part of the Millennium Development Goals, 189 world leaders promised to end extreme poverty, reduce childhood death and ensure that all children could attend school by 2015.


Kids Rights is a childhood advocacy group who initiated Remember 2015, an effort to remind world leaders to keep their promise. For this project, I wrote the video script, a petition to be presented to world leaders and the website copy. The video was filmed in the General Assembly Hall at the United Nations.



managing complexity

Boskalis is a market leader in the construction and maintenance of maritime infrastructure.  Managing complexity is one of their main USPs. Note how the headlines in this brochure tell the Boskalis story.


making complexity easy to understand


AEC Maritime developed a green scrubbing technology, which reduces harmful sulphur exhausts by more than 99%.  I wrote the script for this voice-over, a brochure and a PowerPoint presentation for their marketing director.



helping men dress to win

Valor Tailoring crafts custom wardrobes for men who want to dress to win. Every customer is appointed a personal stylist and tailor. Using only the finest fabrics and materials, they can craft the perfect outfit for any occasion. For Valor, I wrote a call to action email and this website.


creating the ultimate gin and tonic

To introduce their new line of Premium Mixers, Schweppes created a website to help bartenders create the ultimate Gin & Tonic. This site provides serving tips, advice on gin pairing and fun facts about the history of tonics.


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