my writing

improves the user experience

view my work

My copywriting helps solve business problems.  I can get your message to the people who need to hear it. My experience spans many industries and niche markets.  To view samples of my work, click a logo or scroll down.

talking about eye care


Philips Lighting is the world lighting leader. This website is for consumers interested in switching to LED bulbs. It talks about eyecare and light that is easy on your eyes.



launching a new identity

Philips Lighting has changed its name and corporate identity.  The company is now known as Signify.   For their new corporate website – I wrote the home, about us and product pages.



improving productivity

Elsevier’s SciVal is a big data application, which helps universities improve their research productivity. My first challenge: structure an intuitive navigation so first time users can easily find their way.  My second challenge: create clear instructions so they won’t need to call the help desk. Tasks included: define writing style and tone of voice, design the information architecture and create over 80 pages of content.


selling software online

AG5 Skills helps organizations schedule, track and report on their employees’ safety skills. My challenges: improve the user experience, help bring a local product to an international audience and tell a clear sales story, Deliverables: script voice-over, website copy, product names, improve the information flow in the back-end.


launching a sports watch

The TomTom Sports Watch helps athletes achieve their fitness goals. I wrote several pages for the US product launch.  My copy was translated into 14 languages.


streamlining investor relations

The Fundrbird platform helps private equity and venture capital funds streamline their investor relation processes. My copywriting challenges: improve the user experience, help define the brand and tell an engaging sales story. Deliverables included writing microcopy, a product tour, a sign-up form, call-to-action buttons and system generated emails.



improving the customer journey

NXP is one of the leading semiconductor manufacturers in the world. The goal of my work was to improve conversion and lead generation. Deliverables included writing and designing: the myNXP environment, a sign-up form, pop-up banners and a newsletter template.


a plea to world leaders

As part of the Millennium Development Goals, 189 world leaders promised to end extreme poverty, reduce childhood death and ensure that all children could attend school by 2015.


Remember 2015 is an initiative to remind world leaders to keep their promise.  For this project, I wrote the video script, a petition to be presented to world leaders and the website copy. The video was filmed in the General Assembly Hall at the United Nations.



managing complexity

Boskalis is a market leader in maritime infrastructure.  Managing complexity is one of their main USPs. Note how the headlines in this brochure tell the Boskalis story.


making the complex simple


AEC Maritime developed a green scrubbing technology, which reduces harmful sulphur exhausts by more than 99%.  I wrote the script for this voice-over, a brochure and a PowerPoint presentation for their marketing director.



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