Is your website a horse or a camel?

It’s been said that a camel is a horse designed by a committee.  When you try to please everyone, your well strategized website becomes all things to all people.

Everyone has an opinion and everyone has to be heard.  Decisions are often made for the wrong reasons like to soothe someone’s ego or to keep peace with the content owners.  A successful site can never be all things to all people.

Resist the temptation to listen to everyone.  Think about the purpose of your site and who you are trying to reach.  What should your site tell customers, job seekers and investors? Think about what you want those people to do on your site.

Hopefully your next site will be more like the horse you planned rather than the camel you didn’t.

Like this post?  Share it.  Written by Don Seidenberg.

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