selling and financing cars online


CarNext is disrupting Europe’s used car market.  Their B2C platform has been used by over 1 million people. I wrote most of this platform including sales funnels that made it possible to buy, lease and finance cars online. I also introduced conversation to humanize their customer journey. Deliverables: sales funnels, content flows, how-to videos, web pages and microcopy for 4 digital products.



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