selling and financing cars



CarNext made it easy to buy a used car totally online. Their B2C platform was used by over 1 million people. I wrote complex multi-stage sales funnels to buy, lease and finance a car. I also introduced conversation to add personality to the brand and customer journey.

Deliverables: sales funnels, content flows, how-to videos, web pages and microcopy for 4 digital products.



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