It’s always nice to see Barack Obama in my inbox. His mails are effective because they are clear, personal and motivating. “Sometime soon, can we meet for dinner?” he asked in the subject column. I continued reading:
“I’m writing to invite you to dinner. If that sounds familiar, it’s because we’ve done this before. I’ve asked the campaign to organize small, five-person dinners with supporters like you as a regular thing.
These dinners are important to me. Not just because they help me stay connected to supporters like you who are doing the hard work of building this campaign, but because they set us apart.
No matter what our opponents do over the next 14 months, we have chosen to put people at the heart of our campaign — and we’re focused on building it one grassroots donation at a time. I’m asking you to make one today.
Will you donate $5 or more today to be automatically entered for a chance to join me for dinner?”
This mail was one of several sent out as part of the Dinner with Barack contest. Considering his campaign recently announced their one millionth small donor, this email contest was a big success. I realize we all can’t be a Barack Obama. But you can focus on the needs of your audience and write a personal mail that motivates others to act. Yes, you can!
Like this post? Share it. Written by Don Seidenberg.