If you are looking to engage your audience, don’t treat them like customers treat them like guests. Welcome them with open arms, make them feel special.
Special. That’s exactly how I felt at the Citizen M Hotel in London. The lobby was a cozy living room full of comforts. A fireplace. Big comfortable chairs. Books on art, fashion, design and architecture. Free wifi. A pleasant and helpful staff. The list goes on.
Every room has a king size bed, great shower and a tablet. The tablet is also a remote. Adjust the lighting, set the alarm, watch movies, listen to the radio, surf the internet. Everything at your fingertips. Turn on a movie and the window shades close to prevent reflection from the sun.
Citizen M feels like a friend with fun personality. Instead of standard hotel stationary, there was a small pad in my room with the message: “great fiction, works of art or rude poems – they all start here.” Enter the elevator and you will see a whimsical video of people sitting around the table. Every ride it’s a different group of people. Just enough to make you smile.
Citizen M is more than a place to sleep. It is a place to feel special. Like any good host, Citizen M set out to create a great experience for their guests. In the process, they redefined the hotel experience.
Takeaway – Every square meter at Citizen M was designed for guests to feel great. On your next web project, you can design a wonderful user experience for your guests. It requires attention to detail and a total focus on others.
Like this post? Share it. Written by Don Seidenberg