Like George Bailey learned in “It’s a Wonderful Life,” you need to see yourself as others see you. When planning web content, see yourself from the perspective of your web visitors.
Learn as much as you can about them. Why are they visiting your site? What are their needs, interests and concerns? The better you understand them, the more you can plan for a successful web visit.
If you’re a freelancer, your web visitors are potential customers. They want to know you are the best solution for their problem. Include work samples. Let them know you are easy to work. Nobody likes to hire a talented prima donna.
Is your company a tech start-up? Then your visitors are customers, job seekers and venture capitalists. Tell customers how your products add value to their lives. Show job seekers that your company offers a pleasant working environment and career growth. Assure venture capitalists that your technology has a large growth potential.
Takeaway – Good content starts with seeing yourself as others see you. Understand your visitors. Provide the content they need for a successful web visit. If you are curious about George Bailey, watch the holiday classic “It’s A Wonderful Life.” It’s guaranteed to make you smile.
Like this post? Share it. Written by Don Seidenberg