Two kings and the importance of clarity
In my adopted country of the Netherlands, everyone is focused on the crowning of the first king in over 100 years. As a web professional, I am focused on another king: content.
Crown Prince Willem-Alexander, the soon to be king, was recently interviewed by journalists. He spoke clearly with a solid understanding of the issues affecting the Dutch people. When asked what type of king he would be, he stressed the importance of being yourself.
Inspired by this interview, here are some ideas on how to make your content king.
- Be yourself – Don’t be afraid to stand out in a crowd. Let people know who you are, what makes you special and why doing business with you is a royal delight.
- Understand issues of importance – Know your audience, show that you understand the issues that are important to them.
- Define key messages — What message must every web visitor need to understand? What other messages, do you need to communicate? If your site has more than one audience, define the key messages for each audience.
- Avoid clichés — Clichés are ideas that are so overused that they lack meaning. Using clichés show a lack of creativity and weakness.
- Start a conversation – Willem-Alexander wants to encourage conversation. He doesn’t want people to call him majesty because it hinders contact. Make sure your content encourages conversation and contact.
Above all, remember clarity is your number one usability principle. It always improves your content. If you’re pro-monarchy, long live the king! And if you’re pro-website, long live your content!
Like this post? Share it. Written by Don Seidenberg