My most feared competitor

There are many talented copywriters out there – some can even write a convincing website.  But, I don’t consider them competition.  My competition is the second hand on the clock.

With web content, it’s always a race against time.  Web readers are often in a rush.  They are overwhelmed with information and have limited attention spans.  You have just a few seconds of someone’s time.  Anything more has to be earned.

To earn extra attention, respect your readers’ time.  Structure the information so it’s easy for them to find what they are looking for.  Use your headlines wisely.  Headlines should be informative, relevant and describe the information that follows.  Based on the headline, people can decide to read on or click away.

Tell a clear story to each target audience in an appealing tone.  Engage them with content that is informative, readable and relevant to their visit.  No fluff, no happy talk, just good usable content.  To save readers’ time, eliminate unnecessary text and images.  Make links clear so people know what to expect before they click.

I am determined to win the web content race against time.  How about you?

Like this post?  Share it.  Written by Don Seidenberg.