Every year at this time, I forget about clarity and let the magic of Sinterklaas take me to another place.
I remember my first December 5 in Amsterdam. There was a loud bang on the front door. When I answered it, there were two presents: one for my wife and one for me. Both had poems attached signed by Sint and Piet. I was both excited and curious.
I had only been in the country a few weeks and was feeling a bit blue. Sint seemed to know this. That present put a big smile on my face. There was no clarity as to who sent the present but that didn’t matter. Someone thought enough about me to create a wonderful experience.
Takeway – Only if you understand someone’s needs, be it a website visitor or a new neighbor, can you create a truly special experience. And if you do, that person will never forget.
Like this post? Share it. Written by Don Seidenberg.