Do ad writers get the web?

Ad writers are great at campaigns and coming up with the big idea.  But when it comes to writing web content, they don’t really get it.   Web writing is not about cool or big ideas.  Like technical writing, it is task oriented and focused on the user experience.

People usually visit a website for information or to complete a task like applying for a job or researching a product purchase.  A good web writer provides enough information to help visitors complete that task.  Unlike an ad, a website can have several target audiences not one.   So as you can see the job of a web writer can get rather complicated.

And who are the experts writing on the subject?   Steve Krug, Ginny Redish and the Netherlands own, Aartjan van Erkel.   Each one – an experienced technical writer!   Their books are shown below.

Like this post?  Share it.  Written by Don Seidenberg

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