my words

improve the user experience

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 My copywriting and UX writing can help solve your business problems.  I have worked with clients in many industries and niche markets.  Click a logo or scroll down to see my B2B and B2C writing samples. 

scaling faster

 

 

FORWARD.one is a venture capital firm made up of engineers, entrepreneurs and scientists. They invest in the innovations of hardware start-ups that solve complex problems. Their guidance helps these start-ups transform their technologies into products that can scale faster. I wrote: their slogan, video voiceover and website copy.

 

engaging your customers

 

Channel Affairs prides itself on creating tailored CRM software projects, which meet specific clients’ challenges.  They help companies simplify their digital business processes so they can improve how they engage customers.   I created the navigation structure and wrote their website copy.

 

selling and leasing cars online


 
CarNext.com is disrupting the used car market in Europe. They sell, lease and finance cars online. Their B2C platform has been used by over 1 million people. As their first UX writer, I introduced conversation to humanize the customer journey and brand. Deliverables: sales funnels, content flows, how-to animations, web pages and microcopy for 4 digital products.
 

talking about eye care

 

Philips Lighting is the world lighting leader. I wrote several B2B and B2C websites for Philips Lighting. This one is for consumers interested in switching to LED bulbs. It talks about eyecare and light that is easy on your eyes.

 

 

improving the customer journey

NXP is one of the leading semiconductor manufacturers in the world. The goal of my work was to improve their B2B conversion and lead generation. Deliverables included writing and designing: the myNXP environment, a sign-up form, pop-up banners and a newsletter template.

 

making the complex simple

 

AEC Maritime developed a green scrubbing technology, which reduces harmful sulphur exhausts by more than 99%.  I wrote the script for this voice-over, a brochure and a PowerPoint presentation for their marketing director.

 

 

improving the sales funnel


 
CarNext.com sells, leases and finances cars on their B2C platform. Their sales funnels are lengthy. To improve the customer experience, we informed users what to expect so they could prepare themselves before entering the sales funnel.
 

 

selling software online

AG5 Skills helps organizations schedule, track and report on their employees’ safety skills. My challenge: help bring a local product to an international audience.  Deliverables: write voice-over and website copy, create product names and improve the information flow in the back-end.

 

increasing productivity

Elsevier’s SciVal is a big data application, which helps universities increase their research productivity. My challenges: design an intuitive navigation, define writing style and tone of voice and create over 80 pages of content.

 

streamlining investor reporting

Fundrbird helps private equity and venture capital funds streamline investor reporting. My challenges: help define the brand and improve the user experience. Deliverables: product descriptions, micro-copy, sign-up form and system-generated emails.

 

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