my words

improve the user experience

view my work

My copywriting and UX writing can help solve your business problems. Scroll down or click a logo to see my writing samples. 

onboarding


Adidas CONFIRMED is an app-based e-commerce channel for sneakerheads.  Sneaker drops and a webshop are combined with exclusive content. For their loyalty program, I simplified and added personality to their onboarding flows and interfaces.  I also wrote the winning presentation for the adidas innovation hackathon.

 

selling and financing cars online


 

CarNext is disrupting Europe’s used car market.  Their B2C platform has been used by over 1 million people. I wrote most of this platform including sales funnels that made it possible to buy, lease and finance cars online. I also introduced conversation to humanize their customer journey. Deliverables: sales funnels, content flows, how-to videos, web pages and microcopy for 4 digital products.

 

 

increasing data accuracy

 

Fundrbird helps private equity and VC funds increase the data accuracy of investor reporting. Their platform also ensures compliance with industry guidelines and streamlines investor communications.  My challenges: define the brand, add personality, improve UX and tell a compelling story.

 

 

selling software

AG5 Skills helps companies schedule, track and report on their employees’ safety skills. My challenge: help bring a local product to an international audience.  Wrote product tour video and website copy, created product names and improved  information flow in the back-end.

 

 

scaling faster

 

 

FORWARD.one is a venture capital firm made up of engineers, entrepreneurs and scientists. They invest in the innovations of hardware start-ups that solve complex problems. Their guidance helps these start-ups transform their technologies into products that can scale faster. I wrote: their slogan, video voiceover and website copy.

 

 

bridging east and west

Taiwan Lantern redesigned the traditional Chinese temple lantern for Western homes and interiors.  They use locally sourced materials like Makino bamboo and dyes made from locally grown plants. Five to six artisans handcraft each lantern. For their webshop, I wrote the copy and product descriptions.

 

making the complex simple

 

AEC Maritime developed a green scrubbing technology, which reduces harmful sulphur exhausts by more than 99%.  I wrote the script for this voice-over, a brochure and a PowerPoint presentation for their marketing director.

 

 

launching a luxury brand


 

To position Amsterdam as a luxury destination, I Amsterdam launched a new platform for tour operators. For this platform, I wrote and edited 80 short articles and designed several forms.

 

improving productivity

SciVal is an analytics solution that enables universities to improve their research productivity. Universities can quickly make strategic decisions, find collaboration partners and attract talented researchers. My challenge: design and write an intuitive online help section for deans, faculty and researchers. Deliverables: create navigation, define writing style and write 80 pages of instructions.

 

 

talking about eye care

 

Philips Lighting is the world lighting leader. I wrote several B2B and B2C websites for Philips Lighting. This one is for consumers interested in switching to LED bulbs. It talks about eyecare and light that is easy on your eyes.

 

 

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