my words

improve the user experience

view my work

I help start-ups, scale-ups and corporates solve business problems. My digital experience includes projects for both B2B and B2C clients. To view my work, click a logo or scroll down.

scaling faster is a venture capital firm made up of engineers, entrepreneurs and scientists. They invest in the innovations of hardware start-ups that solve complex problems. Their guidance helps these start-ups transform their technologies into products that can scale faster. I wrote: their slogan, video voiceover and website copy.


selling and leasing cars online is disrupting the used car market in Europe. They sell, lease and finance cars online. Their B2C platform has been used by over 1 million people. As their first UX writer, I introduced conversation to humanize the customer journey and brand. Deliverables: sales funnels, content flows, how-to animations, web pages and microcopy for 4 digital products.

talking about eye care


Philips Lighting is the world lighting leader. I wrote several B2B and B2C websites for Philips Lighting. This one is for consumers interested in switching to LED bulbs. It talks about eyecare and light that is easy on your eyes.



launching a luxury brand


To position Amsterdam as a luxury destination, I Amsterdam launched a new platform for tour operators. For this platform, I wrote and edited 80 short articles and designed several forms.


launching a new identity

Philips Lighting has a new name and corporate identity. The company is now known as Signify. For their new corporate website – I wrote the home, about us and product pages. I also created the concept and wrote the copy for their HR website.



improving the sales funnel sells, leases and finances cars on their B2C platform. Their sales funnels are lengthy. To improve the customer experience, we informed users what to expect so they could prepare themselves before entering the sales funnel.


selling software online

AG5 Skills helps organizations schedule, track and report on their employees’ safety skills. My challenge: help bring a local product to an international audience.  Deliverables: write voice-over and website copy, create product names and improve the information flow in the back-end.


increasing productivity

Elsevier’s SciVal is a big data application, which helps universities increase their research productivity. My challenges: design an intuitive navigation, define writing style and tone of voice and create over 80 pages of content.


streamlining investor reporting

Fundrbird helps private equity and venture capital funds streamline investor reporting. My challenges: help define the brand and improve the user experience. Deliverables: product descriptions, micro-copy, sign-up form and system-generated emails.


making the complex simple


AEC Maritime developed a green scrubbing technology, which reduces harmful sulphur exhausts by more than 99%.  I wrote the script for this voice-over, a brochure and a PowerPoint presentation for their marketing director.



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