my words

improve the user experience

view my work

My copywriting and UX writing can help solve your business problems. Scroll down or click a logo to see my work. 

reducing complexity


Catawiki connects passionate buyers with sellers of special objects in online auctions. Every week, Catawiki offers over 65,000 objects that are selected by a team of in-house experts. My UX writing responsibilities included payments, seller reporting and shipping.
Here is a payment flow I wrote, which simplifies the payment process for auction winners. My flow guides and reassures the winner with clear, concise and helpful copy.


selling and financing cars



CarNext made it possible for consumers to find and buy a high quality used car totally online. Their B2C platform was used by over 1 million people.  I wrote complex multi-stage sales funnels to buy, lease and finance a car. I also introduced conversation to add personality to the brand and customer journey.


Deliverables: user interfaces, micro-copy, sales funnels, content flows, how-to videos and web pages.




Adidas CONFIRMED is an app-based e-commerce channel for sneakerheads. Sneaker drops and a webshop are combined with exclusive content. For their loyalty program, I simplified and added personality to their onboarding flows and interfaces. I also wrote the winning presentation for the adidas innovation hackathon.


improving how we cook


Sold in over 20 markets, ASKO Combi-Ovens are crafted with a passion for detail. Consumers can connect their ovens to the internet for meal preparation and cooking advice. I wrote the user interfaces for the onboarding, cooking and oven cleaning flows. In addition to naming features, I guided users with clear and concise information.


Here you can see a simplified version of the onboarding flow.


scaling faster is a venture capital firm made up of engineers, entrepreneurs and scientists. They invest in the innovations of hardware start-ups that solve complex problems. Their guidance helps these start-ups transform their technologies into products that can scale faster.

Deliverables: slogan, video voiceover and website copy



bridging east and west


Lanterns symbolize hope, joy and celebration. Taiwan Lantern redesigned the traditional Chinese temple lantern for Western homes and interiors. Five to six artisans handcraft each lantern using locally sourced and sustainable materials. Working closely with these artisans, Taiwan Lantern modernized design and optimized quality.
For their webshop, I wrote the copy and product descriptions.


attracting talent


Weaviate is a search engine that uses AI and machine learning to search in a completely new way. It enables companies to create meaningful insights from their unstructured data. Weaviate needed to attract high skilled tech workers in a very competitive market.


I wrote their career webpage. Making people feel valued and creating a sense of community are important parts of their story.



increasing data accuracy


Fundrbird helps private equity and VC funds increase the data accuracy of investor reporting. Their SaaS platform also ensures compliance with industry guidelines and streamlines investor communications. My challenges: define the brand, add personality and tell a compelling story.



making the complex simple


AEC Maritime developed a green scrubbing technology, which reduces harmful sulphur exhausts by more than 99%.  I wrote the script for this voice-over, a brochure and a PowerPoint presentation for their marketing director.



improving research productivity

SciVal is a SaaS analytics solution that enables universities to improve their research productivity. Universities can quickly make strategic decisions, find collaboration partners and attract talented researchers. My challenge: design and write an intuitive online help section for deans and department heads.


Deliverables: create navigation, define writing style and write 80 pages of instructions.



launching a luxury brand


To position Amsterdam as a luxury destination, I Amsterdam launched a new platform for tour operators. For this platform, I wrote and edited 80 short articles and designed several forms.


let’s work together

tell me about your project  

return to top  

website by Design Guys