View my work
My copywriting and UX writing helps solve business problems. I have experience in many industries and niche markets. Scroll down or click a logo to see my work.
Inspiring trust
In less than a decade, Fundrbird has become a ‘must-have’ solution for VC and private equity funds. By integrating five applications into one, they help funds increase accounting accuracy and scale fund operations.
Since funds rely on products like Fundrbird to run their business, migrating to a new solution is extremely disruptive. Fund managers must be absolutely convinced Fundrbird is the right choice. My headlines guide the customer journey. The supporting copy reassures fund managers by addressing their pain points. Our goal: inspire the trust of fund managers so they request a demo or a 10-minute discovery call.
Simplifying a payments flow
Catawiki connects passionate buyers with sellers of special objects in online auctions. Every week, Catawiki offers over 65,000 objects that are selected by a team of in-house experts. My UX writing responsibilities included payments, seller reporting and shipping.
Here is a payment flow I wrote, which simplifies the payment process for auction winners. My flow guides and reassures the winner with clear, concise and helpful copy.
Selling and financing cars
CarNext made it possible for consumers to find and buy a high quality used car totally online. Their B2C platform was used by over 1 million people. I wrote complex multi-stage sales funnels to buy, lease and finance a car. I also introduced conversation to add personality to the brand and customer journey. The saved search feature, which was introduced with a 1 field form, was extremely effective in conversion.
Deliverables: user interfaces, micro-copy, sales funnels, content flows, how-to videos and web pages.
Onboarding
Adidas CONFIRMED is an app-based e-commerce channel for sneakerheads. Sneaker drops and a webshop are combined with exclusive content. For their loyalty program, I simplified and added personality to their onboarding flows and interfaces. I also wrote the winning presentation for the adidas innovation hackathon.
Scaling faster
FORWARD.one is a venture capital firm made up of engineers, entrepreneurs and scientists. They invest in the innovations of hardware start-ups that solve complex problems. Their guidance helps these start-ups transform their technologies into products that can scale faster.
Deliverables: slogan, video voiceover and website copy
Bridging east and west
Lanterns symbolize hope, joy and celebration. Taiwan Lantern redesigned the traditional Chinese temple lantern for Western homes and interiors. Five to six artisans handcraft each lantern using locally sourced and sustainable materials. Working closely with these artisans, Taiwan Lantern modernized design and optimized quality.
For their webshop, I wrote the copy and product descriptions.
Getting started
Sold in over 20 markets, ASKO Combi-Ovens are crafted with a passion for detail. Consumers can connect their ovens to the internet for meal preparation and cooking advice. I wrote the user interfaces for the onboarding, cooking and oven cleaning flows. In addition to naming features, I provided users with clear and concise instructions.
Here you can see a simplified version of the onboarding flow.
Attracting talent
Weaviate is a search engine that uses AI and machine learning to search in a completely new way. It enables companies to create meaningful insights from their unstructured data. Weaviate needed to attract high skilled tech workers in a very competitive market.
I wrote their career webpage. Making people feel valued and creating a sense of community are important parts of their story.
Improving research productivity
SciVal is a SaaS analytics solution that enables universities to improve their research productivity. Universities can quickly make strategic decisions, find collaboration partners and attract talented researchers. My challenge: design and write an intuitive online help section for deans and department heads.
Deliverables: create navigation, define writing style and write 80 pages of instructions.
Launching a luxury brand
To position Amsterdam as a luxury destination, I Amsterdam launched a new platform for tour operators. For this platform, I wrote and edited 80 short articles and designed several forms.
