my words

improve the user experience

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 My copywriting and UX writing can help solve your business problems.  I have worked with clients in many industries and niche markets.  Click a logo or scroll down to see my B2B and B2C writing samples. 

scaling faster is a venture capital firm made up of engineers, entrepreneurs and scientists. They invest in the innovations of hardware start-ups that solve complex problems. Their guidance helps these start-ups transform their technologies into products that can scale faster. I wrote: their slogan, video voiceover and website copy.

engaging your customers


Channel Affairs prides itself on creating tailored CRM software projects.  They help companies simplify their digital business processes so they can improve how they engage customers.   I created the navigation structure and wrote their website copy.


selling cars online is disrupting the used car market in Europe. They sell, lease and finance cars online. Their B2C platform has been used by over 1 million people. As their first UX writer, I introduced conversation to humanize the customer journey and brand. Deliverables: sales funnels, content flows, how-to animations, web pages and microcopy for 4 digital products.

talking about eye care


Philips Lighting is the world lighting leader. I wrote several B2B and B2C websites for Philips Lighting. This one is for consumers interested in switching to LED bulbs. It talks about eyecare and light that is easy on your eyes.



helping men dress to win

Valor Tailoring crafts custom wardrobes for men who want to dress to win. Every customer is appointed a personal stylist and tailor. Using only the finest fabrics and materials, they can craft the perfect outfit for any occasion. For Valor, I wrote a call to action email and this website.


improving the customer journey

NXP is one of the leading semiconductor manufacturers in the world. The goal of my work was to improve their B2B conversion and lead generation. Deliverables included writing and designing: the myNXP environment, a sign-up form, pop-up banners and a newsletter template.


making the complex simple


AEC Maritime developed a green scrubbing technology, which reduces harmful sulphur exhausts by more than 99%.  I wrote the script for this voice-over, a brochure and a PowerPoint presentation for their marketing director.



selling software online

AG5 Skills helps organizations schedule, track and report on their employees’ safety skills. My challenge: help bring a local product to an international audience.  Deliverables: write voice-over and website copy, create product names and improve the information flow in the back-end.


increasing productivity

Elsevier’s SciVal is a big data application, which helps universities increase their research productivity. My challenges: design an intuitive navigation, define writing style and tone of voice and create over 80 pages of content.


streamlining investor reporting

Fundrbird helps private equity and venture capital funds streamline fund accounting and investor reporting. My challenges: help define the brand and improve the user experience. Deliverables: product descriptions, micro-copy, sign-up form and system-generated emails.


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