view my work
My copywriting and UX writing can help solve your business problems. Scroll down or click a logo to see my work.
reducing complexity
Catawiki connects passionate buyers with sellers of special objects in online auctions. Every week, Catawiki offers over 65,000 objects. My UX writing responsibilities included payments, seller reporting and shipping. Here is a simplified version of a payment flow from “Congratulations! You placed the final bid” to “Thanks! We received your payment.”
onboarding
Adidas CONFIRMED is an app-based e-commerce channel for sneakerheads. Sneaker drops and a webshop are combined with exclusive content. For their loyalty program, I simplified and added personality to their onboarding flows and interfaces. I also wrote the winning presentation for the adidas innovation hackathon.
selling and financing cars
CarNext made it easy to buy a used car totally online. Their B2C platform has been used by over 1 million people. I wrote complex multi-stage sales funnels to buy, lease and finance a car. I introduced conversation to add personality to the brand and customer journey. Deliverables: sales funnels, content flows, how-to videos, web pages and microcopy for 4 digital products.
bridging east and west
Lanterns symbolize hope, joy and celebration. Taiwan Lantern redesigned the traditional Chinese temple lantern for Western homes and interiors. Five to six artisans handcraft each lantern using locally sourced and sustainable materials. For their webshop, I wrote the copy and product descriptions.
increasing data accuracy
Fundrbird helps private equity and VC funds increase the data accuracy of investor reporting. Their SAAS platform also ensures compliance with industry guidelines and streamlines investor communications. My challenges: define the brand, add personality and tell a compelling story.
improving productivity
SciVal is a SAAS analytics solution that enables universities to improve their research productivity. Universities can quickly make strategic decisions, find collaboration partners and attract talented researchers. My challenge: design and write an intuitive online help section for deans and department heads. Deliverables: create navigation, define writing style and write 80 pages of instructions.
selling software as a service
AG5 Skills helps companies schedule, track and report on their employees’ safety skills. My challenge: help bring a local product to an international audience. Wrote product tour video and website copy, created product names and improved information flow in the back-end.
scaling faster
FORWARD.one is a venture capital firm made up of engineers, entrepreneurs and scientists. They invest in the innovations of hardware start-ups that solve complex problems. Their guidance helps these start-ups transform their technologies into products that can scale faster. I wrote: their slogan, video voiceover and website copy.
launching a luxury brand
To position Amsterdam as a luxury destination, I Amsterdam launched a new platform for tour operators. For this platform, I wrote and edited 80 short articles and designed several forms.
engaging your customers
Channel Affairs prides itself on creating tailored CRM software projects. They help companies simplify their digital processes so they can improve how they engage customers. I wrote their website copy, which included 3 case studies.
